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Sales software, compared honestly
The CRM, cold email and prospecting tools small sales teams actually use, with real prices, free plans and who each one suits.
The Best CRM for Small Sales Teams
HubSpot, Pipedrive and Close compared for teams of one to twenty sellers, with real prices and who each one suits.
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HubSpot vs Pipedrive: Which CRM Should You Pick?
A head-to-head on price, ease of use, email, automation and reporting, with a clear recommendation for each type of team.
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The Best Cold Email Software
lemlist, Instantly and Apollo compared for sending cold email that lands in the inbox and gets replies.
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lemlist vs Instantly: Which Cold Email Tool Is Right for You?
Personalised multichannel sequences versus high-volume sending at a flat price. Here's how to choose.
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The Best Sales Prospecting Tools
Where to find the right people to contact, with their email and phone, compared across Apollo, Sales Navigator and lemlist.
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Is HubSpot's Free CRM Enough for a Sales Team?
What you get for free, where the limits bite, and when it's worth paying for Starter or Professional.
Read the comparison →All the tools we cover
| Tool | Type | Free plan | From, per month | Best for |
|---|---|---|---|---|
| HubSpot Sales Hub ↗ | CRM | Yes, for 2 users | $0, then $9–15 | Teams that want marketing, sales and service in one system and expect to grow |
| Pipedrive ↗ | CRM | No | about $14 | Small teams that live in their pipeline and want something simple that reps actually use |
| Close ↗ | CRM | No | $9 | Inside sales teams that make a lot of calls |
| Apollo.io ↗ | Prospecting and email | Yes, with limited credits | $0, then $49 | Finding contacts and sending first sequences from one tool, on a budget |
| lemlist ↗ | Cold email | Only for finding emails, not sending | $69 | Personalised, multichannel outreach: email, LinkedIn and calls in one sequence |
| Instantly ↗ | Cold email | No | $37.60 | Sending at volume across many inboxes without paying per seat |
| LinkedIn Sales Navigator ↗ | Prospecting | No | $89.99 | B2B sellers whose buyers are active on LinkedIn |
Prices checked in October 2026 and they change often, so check the vendor's site before you buy. Some links are affiliate links: if you sign up we may earn a commission at no extra cost to you. How we make money.